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PrivateLabel.ie Ireland

Welcome to Private Label, Irelands bespoke own label food producer based in Ballincollig, Cork. Whether you call it private label, white label, own label, own brand, store brand, supermarket brand, Cork based Private Label should be your first point of call.

Here at Private Label, we are focused on the production of high quality, private label soups, own label meals, own brand side dishes, supermarket tray meals as well as private label halal meals and own brand vegan meal solutions. Private Label is part of the Secret Recipe group. Our Ballincollig based kitchen hold BRC Certification – Grade AA, to produce chilled and frozen meals

Our team of well-travelled and experienced chefs have over 80 years’ experience in working in award winning production kitchens. Our team of chefs have won multiple national and international awards.

10 – Great Taste Award Food Awards
14 – Blas na hEireann Food Awards
3 - Singapore Food Awards

As well as Best New brand (Food Adventures) at the Irish C store Awards and multiple Irish Quality food awards. All alongside awards for best new brand 2023 – Food Adventures – Vegan Brand and our Crosshaven Seafood Chowder has won the best soup or chowder in Ireland in 2023. Private Label also operate a certified halal kitchen (HFVC certified) for the production of retail and food service halal certified meals, halal soups and halal side dishes. With this market continuing to grow in Ireland, UK and EU – Private Label offer their experience and knowledge to support companies that wish to offer a range of halal meals solutions.

Our Halal range sits alongside our range of vegan certified meals, soups and snackpots. Where our chefs have developed award winning recipes such as Kerala Potato and Coconut Curry. We are more than happy to speak to family-owned companies, brands and retailers that need support to bring their meals to retail shelves in Ireland, UK and EU. We work in partnership with companies to bring your brand to the retail shelf in a costeffective manner. So why not call on our experience and award-winning production facility to support you on your journey.

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Secret Recipe left Origin Green in May 2024. The reason is simple the program became too costly and time consuming and had little to no recognition with our clients. As a result, Bord Bia – removed any support thru MAP grants and access to their programs. We are OK with that. Buyers are interested in quality, price, food safety and can we deliver. Our quality claims are supported with the multiple national and international awards we have won and our food safety thru our AA – BRC certification.

Retail Products

The team at Privatelable.ie, have a wealth of experience in developing new retail
lines from those first thoughts and ideas to the supermarket and retailer shelves.

Our
team of well-travelled and experience chefs have some 80 years of experience in
product development and scaling products.
So if you have ideas for new readymade meals, gourmet soups, trays meals like
beef and Guinness Pies or on trend meal pots, then please just drop us a line, we
would be happy to discuss further with you.

Our Grade AA BRC certification allows us to produce retail private label products in
both a chilled and frozen format.
We can pack in multiple different pack formats and trays styles and can arrange for
unique packaging for your products.
Private Label – Ireland also have the knowledge, experience and ability to produce
3 rd party certified halal meals and have also produced a range of award winning
vegan meals, soups and snackpots as well.

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Food Service

With a very strong background in food service in Ireland and the UK the team at
Privatelable.ie, have a wealth of experience in developing new food service products
from those first thoughts and ideas to the wholesalers, contract caterers and
distributors.

Our team of well-travelled and experience chefs have some 80 years of
experience in product development and scaling products.

We have the capacity to produced both chilled and frozen meals in multiple formats
to meet the demands of your clients.
So if you need a range of white label, private label, own label meals, soups, side
dishes or trays meals in a chilled or frozen format, then contact Privatelabel.ie
The team at Private Label also have the knowledge, experience and ability to
produce 3 rd party certified halal meals and have also produced a range of award
winning vegan meals, soups.

Get in Touch 
Secret Recipe
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Secret Recipe

Product Development

The experienced team at Private Label are more than happy to work with companies
and individuals that have creative ideas for products that they need taken to the next
stage.

All we ask is that given the time, work and effort involved in developing new products
that you have established a market for the finished products.
We have worked with a large number of brands in Ireland, UK, EU and USA in
developing products and making changes to products for certain markets.

We can not only work with you on the recipe and taste profiles, but with scaling, lab
testing, sensory testing and have a complete and finished chilled or frozen product in
retail or food service ready for market.

Our experience in the halal and vegan sector is also beneficial to some clients.

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PRIVATE L
Awards and Accreditation

With Private Label, your products are in safe hands. We pride ourselves on the
producing products of quality, made using the best of ingredients sourced from
around the globe and crafted to create your products in a safe regulated
environment.


Out 15,000 sq/ft kitchen holds Grade AA – BRC accreditation as well as at present
holding Bord Bia’s Origin Green – Gold certification.
Our multi award winning chefs have won multi national and international awards for
producing quality products.

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